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Kellanova

Kellanova is a global manufacturer of snacking, international cereal and noodles and North American frozen foods with a legacy stretching back more than 100 years. Its brands include Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K and Coco Pops. Its net sales for 2023 were $13 billion.  The company's consumer website is located at https://www.kellanova.com.
Kellanova Consumer Affairs P.O. Box CAMB
Battle Creek, MI 49016
877-453-5837
Visit Company Website

Products

Kellanova
kellanova_eggo_new_waffles
The limited-time waffles use natural colors and strawberry powder for a bold new look.
Sept. 29, 2025
Kellanova / Cheez-It
Kellanova Cheez-It Crunch
Cheez-It is introducing Cheez-It Crunch, a 3D-shaped snack with a louder bite and three bold flavors. Single-serve packs debut in October with full-sized bags rolling out nationwide...
Sept. 8, 2025
Kellanova
Club Kellanova
Pairing its light, flaky and buttery cracker flavor with a touch of sweetness, Club Sweet Hawaiian crackers and Cinnamon Sugar minis expand the Club line.
Oct. 18, 2024

News

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Pop-Tarts is reintroducing its Frosted Chocolate Chip Cookie Dough flavor nationwide this November after a three-year absence. Alongside the flavor return, Kellanova is launching...
Oct. 14, 2025
Kellanova
Kellanova Pringles Away from home
Kellanova expands its Pringles lineup with smoky and spicy new flavors now available for order in convenience, vending and micro market channels.
Oct. 10, 2025
Kellanova
Pringles Mingles and Smokey
Pringles is launching six new flavors this September, including the Smoky collection and new Mingles varieties.
Aug. 25, 2025
Mars / Kellanova
Mars Kellanova
The U.S. Federal Trade Commission has concluded its antitrust review of Mars’ pending acquisition of Kellanova.
June 27, 2025
ID 24087807 © Martinmark | Dreamstime.com
pink car road trip
As summer travel ramps up, Cheez-It and Pringles are the go-to snacks for road trippers nationwide, according to a survey from Kellanova.
June 17, 2025
Kellanova / RXBar
Kellanova RXBar high protein
Created for consumers seeking a high protein snack, RXBar launched RXBar High Protein, a snack bar offering 18g of protein and made with six ingredients.
June 10, 2025
Kellanova
Kellanova Pop-Tarts Marvel Studios deal
Fan-favorite Pop-Tarts Frosted Blue Raspberry is returning after a six-year hiatus.
June 9, 2025
Kellanova / Nutri-Grain
Kellanova Nutri-Grain bars refresh yields a snack bar with more whole grains
Following a brand refresh, Nutri-Grain bars now offer 10 grams of whole grains and 10 vitamins and minerals in each serving.
May 15, 2025
Rice Krispies / Kellanova
Rice Krispies Treats Bliss offers salty-sweet indulgence
With the new Rice Krispies Treat Bliss bars, Kellanova takes a familiar flavor into an indulgent direction, adding toppings that create a fresh experience with a satisfying crunch...
March 28, 2025
Cheez-It /Kellanova
Cheez-It Pizza Crackers
Designed for flavor chasers and pizza enthusiasts, two new pizza-inspired flavors from Cheez-It promise to deliver moments of cracker snacking and serve as a delicious base for...
Jan. 14, 2025

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Additional content from Kellanova

Kellanova
Kellanova Blocker Truck
RXBar’s “No B.S.” ethos is prominent in a new Kellanova campaign. Rejecting the “cultural conversation” that dominates every January with “New Year, New You” messaging, the brand...
Jan. 2, 2025
Kellanova/Pop-Tarts
Kellanova Pop-Tarts mascots Pop-Tarts Bowl
Pop-Tarts is introducing three new frosted faces to serve as mascots and compete for “ultimate pastry glory,” being served as the game-winning snack for the Pop-Tarts Bowl victors...
Nov. 26, 2024
ID 12529100 © Iofoto | Dreamstime.com
educator helping children classroom Iofoto | Dreamstime.com
In support of the College Football Playoff Foundation's Extra Yard for Teachers initiative, which funds projects for teachers at schools across the country, Cheez-It is donating...
Nov. 14, 2024
Kellanova
Kellanova Pringles Dill Pickle
Pringles Dill Pickle returns not long after the snack brand brings back Hot Mustard flavor.
Oct. 9, 2024
Eggo launches all-new Eggo Coffee to give fans a breakfast boost
Eggo's first-ever caffeinated product comes in five flavors made to pair with Eggo waffles.
Aug. 22, 2024
© Mars Inc.
Mars-hero
Combining two businesses with complementary portfolios of familiar brands will position Mars to shape vending industry.
Aug. 14, 2024
Pop-Tarts debuts the Party Pastry, its largest toaster pastry ever
Fans are able to personalize their Party Pastry with frosting phrases that span from unconventional themes to major milestones.
Aug. 8, 2024
kellanova_global_portfolio
The announcement comes after an extensive evaluation of Kellanova's global agency model to accelerate brand portfolio growth.
July 22, 2024
Kellanova
Kellanova announces launch of new Pringles puffed, bagged snack
Pringles is bringing flavor to an entirely new format with its first-ever puffed offering – Pringles Mingles.
May 15, 2024
Kellanova
Kellanova announces new Rice Krispies Treats flavor, Rice Krispies Treats Chocolatey Peanut Butter
Rice Krispies Treats Chocolatey Peanut Butter taps into the iconic chocolate-and-peanut-butter flavor pairing to create a blend of salty and sweet.
April 16, 2024
Kellanova
Pop Tarts Adds A Sweet Twist To Snack Time With Pop Tarts Crunchy Poppers As Its First Ever Crunchy Snack
Pop-Tarts adds a sweet twist to snack time with Pop-Tarts Crunchy Poppers as its first-ever crunchy snack.
April 9, 2024
Kellanova
Kellanova announces executive leadership changes for North America and Latin America
Nicolas Amaya, currently president of Kellanova Latin America, will succeed Chris Hood upon retirement as president of Kellanova North America.
Jan. 18, 2024
Kellogg Company
Gsc 16x9 Red
Global snacking business to be named Kellanova; North American cereal business to be named WK Kellogg Co.
March 20, 2023