A new bar from Rice Krispies offers salty-sweet indulgence
A Rice Krispies Treats bar — sweet marshmallow and snappy cereal with just a hint of buttery goodness — is a taste as familiar as childhood for many. With the new Rice Krispies Treat Bliss bars, Kellanova takes that familiar flavor into an indulgent direction, adding toppings that create a fresh experience with a satisfying crunch.
Offered in Chocolate Sea Salt Pretzel and Caramel Sea Salt Pretzel flavors, the new bars are inspired by homemade flavors yet packaged for convenient, indulgent snacking.
What they are saying
“The new Rice Krispies Treats Bliss flavors reimagine our bars as a canvas for gourmet topping combinations,” said Danielle Rappoport, brand director for Rice Krispies Treats, in a release. “More and more, we’re seeing fans elevate their Rice Krispies Treats bars at home with over-the-top mix-ins, from candy to pretzels. With Rice Krispies Treats Bliss, we are bringing those confection-inspired creations straight to shelves, making it easier than ever to enjoy a next-level treat whenever the craving strikes.”
Read more about snack bars on VendingMarketWatch.com
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