Kellanova brings back Pop-Tarts Frosted Blue Raspberry in Marvel Studios tie-in

Fan-favorite Pop-Tarts Frosted Blue Raspberry is returning after a six-year hiatus. The flavor is one of four movie-inspired toaster pastry flavors being released as part of a collaboration with Marvel Studios and its “The Fantastic Four: First Steps,” which debuts in theaters on July 25.

In all, the “The Fantastic Four: First Steps limited-edition pastry lineup includes Pop-Tarts Frosted Strawberry, Frosted Brown Sugar Cinnamon, Frosted S’mores and Frosted Blue Raspberry.

What they are saying

The collaboration “is a celebration of our shared 1960s origins,” said Leslie Serro, vice president of marketing for Pop-Tarts. “There’s no better way to welcome everyone’s favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry — Pop-Tarts Frosted Blue Raspberry — back on shelves for the first time since 2019, and just in time for this summer's must-see movie.”

Along with the flavor resurrection, Kellanova will give a $5 Fandango movie reward to see the movie for those fans who purchase $10 or more Pop-Tarts from participating retailers before August 31.

Read more about brand collaborations on VendingMarketWatch.com

• Sweet marshmallow milk LTO pairs Peeps flavors and fresh dairy
• Energy drinks infused with Hershey flavors offer candy-infused pick-me-up
• One Brands adds Reese's Peanut Butter flavor protein bar
• Collaboration pairs Hostess flavors and Redcon1 protein shake expertise
• Funyuns and Maruchan mashup delivers LTO snack
• Meat snack collaboration brings bold flavor mashups
• LTO collaboration pairs poppi prebiotic soda with iced tea
• Sour Patch Kids and Snapple brands partner for a flavor-packed candy collaboration
• Jason Mraz-inspired LTO refrigerated protein bar debuts
• Iconic brands Oreo and Coca-Cola team up to make LTO sandwich cookies and cola mashups for Canadian market