Fan-favorite Pop-Tarts Frosted Blue Raspberry is returning after a six-year hiatus. The flavor is one of four movie-inspired toaster pastry flavors being released as part of a collaboration with Marvel Studios and its “The Fantastic Four: First Steps,” which debuts in theaters on July 25.
In all, the “The Fantastic Four: First Steps limited-edition pastry lineup includes Pop-Tarts Frosted Strawberry, Frosted Brown Sugar Cinnamon, Frosted S’mores and Frosted Blue Raspberry.
What they are saying
The collaboration “is a celebration of our shared 1960s origins,” said Leslie Serro, vice president of marketing for Pop-Tarts. “There’s no better way to welcome everyone’s favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry — Pop-Tarts Frosted Blue Raspberry — back on shelves for the first time since 2019, and just in time for this summer's must-see movie.”
Along with the flavor resurrection, Kellanova will give a $5 Fandango movie reward to see the movie for those fans who purchase $10 or more Pop-Tarts from participating retailers before August 31.
Read more about brand collaborations on VendingMarketWatch.com
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