Following a brand refresh, Nutri-Grain bars now offer 10 grams of whole grains and 10 vitamins and minerals in each serving.
Whole grains remain one of the most under-consumed essentials, Kellanova noted while announcing the change, and most Americans get less than two-thirds of the daily recommendation.
The new bars offer “a hearty yet tender texture, with a delicate crumble and a craveworthy, fruity flavored filling.” The product appeals to consumers seeking a better for you option on fruit bar snacking.
What they are saying
“This refresh is about giving people the nutrition they want and need — in a way that feels familiar, but even more relevant to what they look for in a snack,” said Eileen Flaherty, brand marketing director at Kellanova, in a release. “We’ve upgraded the nutrition and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for.”
Read more about snack bars on VendingMarketWatch.com
- With a new CEO at the helm, Kind Snacks looks to grow
- Snacking choices reflect generational trends, notes Mondelēz in a new report
- Ferrero Group acquires protein snack company Power Crunch
- Flowers Foods introduces new snacking and bread products
- One Brands adds Reese's Peanut Butter flavor protein bar
- Mars Twix Cookies & Cream Ice Cream Bar
- Tosi modifies its protein bars inside and out
- Kellanova’s RXBar challenges ‘New Year, New You’ messaging
