Nutri-Grain bars refresh yields a snack bar with more whole grains
Following a brand refresh, Nutri-Grain bars now offer 10 grams of whole grains and 10 vitamins and minerals in each serving.
Whole grains remain one of the most under-consumed essentials, Kellanova noted while announcing the change, and most Americans get less than two-thirds of the daily recommendation.
The new bars offer “a hearty yet tender texture, with a delicate crumble and a craveworthy, fruity flavored filling.” The product appeals to consumers seeking a better for you option on fruit bar snacking.
What they are saying
“This refresh is about giving people the nutrition they want and need — in a way that feels familiar, but even more relevant to what they look for in a snack,” said Eileen Flaherty, brand marketing director at Kellanova, in a release. “We’ve upgraded the nutrition and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for.”
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