Flowers Foods introduces new snacking and bread products

April 29, 2024
The new snacking innovations include Dave’s Killer Bread protein bars, Tastykake Apple Cinnamon Honeybuns, and Mrs. Freshley’s Deluxe Hershey’s Mini Muffins.

Flowers Foods Inc. announced 11 new bread and snacking products from its Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, Tastykake and Mrs. Freshley’s brands. The varied innovations include protein bars, smaller-sized loaves, breakfast items, flatbreads, and a new keto bun, among others. 

“The breadth and scope of our newest launches are a testament to our continued focus on innovation and the growth of our leading brands,” Mark Courtney, chief brand officer at Flowers Foods, said in the announcement. “Our new products have been developed to meet the latest market trends and preferences, offering consumers more choice while driving additional value for our customers and our business.”

Products recently added to the Flowers portfolio include:

Dave’s Killer Bread

Amped-Up Protein Bars – After the successful launch of its Organic Snack Bars last year, Dave’s Killer Bread is continuing to innovate in snacking with the introduction of its plant-based Amped-Up Protein Bars. With 10g (10%DV) of protein per bar, DKB protein bars are available in three delicious flavors: Peanut Butter Chocolate Chunk, Double Chocolate Coconut, and Blueberry Almond Butter.

Organic Rock ‘N’ Rolls – DKB introduced its first nationally available dinner roll in March. Organic Rock ‘N’ Rolls are made with the brand’s signature 21 Whole Grains & Seeds blend and boast 12g of whole grains per serving.


Apple Cinnamon Honeybuns – This delicious, 4-oz. glazed bun is a twist on the traditional honey bun with rich cinnamon swirls and a delicious apple flavor. It’s perfect for a quick, portable snack that’s delightfully different.

Boxed Iced Honeybun Multipack – Tastykake Iced Honeybun fans can now enjoy their favorite pastries from home with its newest multipack offering. Individually wrapped to stay soft and fresh and packaged six per box, these 2-oz. buns offer a smaller serving size than the convenience option.

Mrs. Freshley’s

Deluxe Hershey’s Mini Muffins – These delicious, bite-sized muffins are available in two flavors: double chocolate and s’mores. The Double Chocolate Mini Muffins are made with real Hershey’s cocoa and mini chocolate chips while the S’mores Mini Muffins combine gram-flavored muffins with Hershey’s chocolate chips and marshmallow bits.

Nature’s Own

Keto Soft White Buns – Building on the success of the Keto Net One loaf, the top-selling Keto packaged bread nationwide and number one new item introduced in the overall loaf category last year, Nature’s Own Life Keto Soft White Buns contain only 1 net carb per serving without sacrificing the soft flavor and texture consumers crave.

Perfectly Crafted Flatbreads – Available in White and Garlic flavors, Nature’s Own Perfectly Crafted flatbreads offer a versatile base for pizzas, sandwiches or wraps. These delicious new flatbreads are also non-GMO project verified.

Small Loaves – Perfect for smaller households, Nature’s Own has developed a new, smaller loaf (12 oz.) that offers the same taste and texture and a full-size slice, but with fewer slices for less waste. Now available in Ancient Grain and Homestyle White.

All new products from Nature’s Own maintain the traditional brand promise of no artificial flavors, colors or preservatives and no high fructose corn syrup.


Bagels – Available in Classic, Everything, and Blueberry, new Wonder Bagels have the perfect texture with a light and airy bite.

English Muffins – Wonder’s Classic, Sourdough, and Wheat English Muffins use high-quality ingredients and a traditional baking process to achieve a perfectly soft addition to your breakfast, lunch, or snack.

Canyon Bakehouse

Cinnamon Raisin Bread – Gluten-free shoppers have a new breakfast option, Canyon Bakehouse Cinnamon Raisin Bread, a new loaf flavor now available through the brand’s online store. Perfectly blended with tasty raisins and cinnamon, the loaf is free of gluten, dairy, nuts and soy.


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