RXBAR Debuts New Layered Protein Bar

Aug. 5, 2020

RXBAR announces the launch of RXBAR Layers, a new layered protein bar that strikes the balance between indulgent and nutritious. Inspired by the brand's signature protein bar, RXBAR Layers contains the same wholesome core ingredients of RXBAR with the addition of nut butter and real honey. RXBAR Layers are available in Chocolate Almond and Peanut Butter Chocolate and are gluten-free with 14-15 grams of protein per bar.

"Now more than ever, fans expect more from their snacks," said Jim Murray, President, RXBAR. "They want something they can feel good about eating, but they also want something that's decadent and delicious. We created RXBAR Layers to provide the best of both worlds and a whole new eating experience. From their chewy, creamy, crunchy texture, to their wholesome ingredient list, RXBAR Layers are sure to satisfy any snack craving."


rxbar peanut butter chocolate product image 59db96c17197a
Snacks, salted snacks, bars

Kellogg Adds RXBAR, U.S. Nutrition Bar Brand, To Wholesome Snacks Portfolio

Oct. 9, 2017
Kellogg Company (NYSE: K) today announced that it has entered into an agreement to acquire Chicago Bar Company LLC, maker of RXBAR, a line of clean-label protein bars made with...