High protein, zero-sugar candy bar from RXBar co-founder debuts
April 22, 2025
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Hormbles Chormbles, a high protein, zero sugar, chocolate-flavored candy bar, seeks to serve consumer demand for better-for-you treats. Developed by Jared Smith, the co-founder of RXBar, Hormbles Chormbles was developed as a candy that uses whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids.
Each bar has 10g protein, 0g sugar, and 100 calories. The product is available in four flavors: Salted Fudge, Classic Milk, Cookies-and-Creme and Peanut Butter.
Peter Rahal, RXBar co-founder and founder of David protein bar, sits as a key advisor for Hormbles Chormbles, lending his expertise to the brand’s strategic growth to break into the $28.1 billion U.S. chocolate candy market.
“Candy never really made sense to me,” said Jared Smith, Hormbles Chormbles founder and CEO. “At RXBar, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy. There was an opportunity to bridge the gap between the nutrition world and candy. That’s why we created Hormbles Chormbles. We removed the sugar and calories, then added protein, and made candy that makes sense.”
