Protein bar maker bets on a hole in one

To coincide with the debut of ONE x Hershey’s Double Chocolate bar, the company has teamed up with professional golfer Bryson DeChambeau for a hole-in-one challenge this week.

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The Hershey Co.

June 12, 2025

2 min read

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To coincide with the debut of ONE x Hershey’s Double Chocolate bar, the company has teamed up with professional golfer Bryson DeChambeau for a hole-in-one challenge this week.

If DeChambeau, who is competing this week at the U.S. Open Championship, cards a hole in one during the tournament, fans nationwide will score a free sample of the protein bar. Each bar has 18g of protein and 1g of sugar and is made with real Hershey’s cocoa and chocolate chips.

What they are saying

“When I’m out on the course, I want something that’s tasty, fast and keeps me going,” said Bryson DeChambeau in a release. “The One x Hershey’s Double Chocolate flavored protein bar nails it! It’s loaded with protein and has that classic Hershey’s chocolate taste — so I get the best of both worlds and the fuel I need to stay locked in.”

“The One x Hershey’s Double Chocolate flavored protein bar isn’t just another convenient and nutritious snack — it unlocks a sweet, satisfying and unforgettable flavor experience that only One can offer,” said Deanna Lyons, brand manager at One Brands, in a release. “Our fans are always on the move, and with One, they can stay deliciously fueled with double the iconic Hershey’s flavor.”

“I’m always up for a challenge, especially one that brings some extra flavor to the game,” added DeChambeau. “Let’s see if we can turn one ace into two and get some One x Hershey’s Double Chocolate flavored protein bars in fans’ hands while we’re at it.”