While the gum sector has been a consistent performer in the past, economic conditions leading to less spending by consumers has produced falling consumption levels in North America specifically, according to Confectionery News. Declining numbers of the target consumer – children and teenagers, is another reason consumption has been falling. Industry experts expect sales of gum in the U.S. will continue to decrease, while global consumption will slightly rise. Full article.
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Gum Sales Decline
Feb. 13, 2013