Three collectible M&M’S Mega Peanut Butter packs are part of a limited-time collaboration between M&M’S and Jurassic World Rebirth, which opens in theaters on July 2. The exclusive M&M’S Mega Peanut Butter packs have collectible packaging inspired by the film.
Timed with July 4 and summer movie buzz, these packs offer a way to capitalize on increased snacking and entertainment activity. The collectible design encourages snackers to purchase more than one version, boosting sales.
What they are saying
“At Mars, we’re always looking for new, exciting ways to connect with our fans, and the partnership between M&M’S and Jurassic World Rebirth delivers just that,” says Martin Terwilliger, marketing vice president, Mars Wrigley North America. “By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we’re creating a colorfully fun experience for moviegoers and candy lovers alike.”
Read more about brand collaborations on VendingMarketWatch.com
- Sweet marshmallow milk LTO pairs Peeps flavors and fresh dairy
- Energy drinks infused with Hershey flavors offer candy-infused pick-me-up
- One Brands adds Reese's Peanut Butter flavor protein bar
- Collaboration pairs Hostess flavors and Redcon1 protein shake expertise
- Funyuns and Maruchan mashup delivers LTO snack
- Meat snack collaboration brings bold flavor mashups
- LTO collaboration pairs poppi prebiotic soda with iced tea
- Sour Patch Kids and Snapple brands partner for a flavor-packed candy collaboration
- Jason Mraz-inspired LTO refrigerated protein bar debuts
- Iconic brands Oreo and Coca-Cola team up to make LTO sandwich cookies and cola mashups for Canadian market
