Mars’ M&M’S teams up with Jurassic World Rebirth
Three collectible M&M’S Mega Peanut Butter packs are part of a limited-time collaboration between M&M’S and Jurassic World Rebirth, which opens in theaters on July 2. The exclusive M&M’S Mega Peanut Butter packs have collectible packaging inspired by the film.
Timed with July 4 and summer movie buzz, these packs offer a way to capitalize on increased snacking and entertainment activity. The collectible design encourages snackers to purchase more than one version, boosting sales.
What they are saying
“At Mars, we’re always looking for new, exciting ways to connect with our fans, and the partnership between M&M’S and Jurassic World Rebirth delivers just that,” says Martin Terwilliger, marketing vice president, Mars Wrigley North America. “By bringing together our iconic candy brand with an iconic franchise like Jurassic World, we’re creating a colorfully fun experience for moviegoers and candy lovers alike.”
Read more about brand collaborations on VendingMarketWatch.com
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