Ocean Spray debuts Sour Blueberry Lemon and Chili Lime
For dried cranberry snack fans seeking a bold taste, Ocean Spray Cranberries Inc. has introduced Sour Blueberry Lemon and Chili Lime Craisins.
Positioned as flavor-forward options perfect for go-to snacks, the new flavors are the latest in the brand’s push into fresh flavors. In the past two years, Craisins has also introduced limited-edition mix-ins and coated flavors, including Cherry, S’mores, Blueberry Crisp and Raspberry Cheesecake Dipped Cranberry Mix.
According to the company, Sour Blueberry Lemon pairs tart lemon and sweet blueberry notes while Chili Lime pairs sweet and spicy.
What they are saying
“Craisins have long been a pantry staple for toppings and mix-ins, but these new flavors are here to redefine how people snack,” said Kelvin Vuong, head of USA foods and snacking at Ocean Spray. “We’re tapping into trending sour and ‘swicy’ flavor profiles to deliver a bolder, more adventurous experience that meets consumers wherever their day takes them, whether that’s a hike, a hang at the beach, or simply on-the-go.”
Read more about fruity snacks on VendingMarketWatch.com
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