Ocean Spray partners with Hershey to launch new snack line
Source Ocean Spray Cranberries, Inc.
Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, announced a new partnership with The Hershey Company, an industry-leading snacks company, for a line of sweet treats made from real fruit. The new snack line includes Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites.
Ocean Spray continues to expand its foods and snacking portfolio introducing a variety of new products. The new collaboration with Hershey allows for flavor pairings in multi-serve resealable pouches in both 5oz and 8oz for on-the-go snacking.
"What better way to build our snack portfolio than to partner with Hershey's, the #1 milk chocolate brand in the U.S., offering our consumers the ultimate snack to evolve the dried fruit category," Monisha Dabek, chief commercial officer, USA, at Ocean Spray, said in the announcement.
Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites are joining Ocean Spray's existing snack, Greek Yogurt Dipped Cranberry Bites, and will be available in select stores across the United States including Walmart, Publix and regional grocery stores.
