Fruitist strengthens leadership team as it expands premium snack distribution

Fruitist, a premium superfruits and snacking brand, appointed Rich Sullivan as chief financial officer and added Thomas Seifert and June Yang to its board of directors as the company accelerates its growth in the U.S. and abroad.

The leadership additions come as Fruitist surpassed $400 million in annual sales, earned recognition on CNBC’s Disruptor 50 list and reached a valuation above $1 billion. The company recently launched snack cups designed for on-the-go convenience while continuing to expand distribution of its flagship premium blueberries across North America, Europe and Asia.

Sullivan, who has more than 25 years of financial leadership experience at companies including DreamWorks, Twitter and SurveyMonkey, will guide Fruitist’s finance strategy as the company scales its consumer reach. Seifert, currently CFO at Cloudflare, joins the Fruitist board as audit committee chair. He has previously held senior positions at Advanced Micro Devices and Symantec and brings governance and operational expertise. Yang, an independent director, most recently led AI and industry solutions at Google Cloud and brings experience in technology and market strategy.

Founded in 2012 as Agrovision and rebranded under its flagship consumer brand, Fruitist markets itself as a premium snacking company delivering bold flavor and real nutrition. For convenience services operators, its lineup of superfruit snacks and single-serve formats is positioned to meet rising demand for healthier, portable options.