Leading custom beverage development company, Flavorman, is back with its predictions for what the industry can expect to see in 2023 – tropical and tangy beverages to kick off the new year.
Flavorman experts expect more beverages in 2023 that include pineapple, mango, and grapefruit, with floral elderflower and soothing lavender providing a sophisticated essence and a balanced blend of flavors.
Last year, Flavorman correctly predicted beverage market trends like the return of bold classics, including cherry, watermelon and apple. These simple, tried, and true beverages increased in popularity in the manufacturer space in 2022.
“Much like patterns in other markets, we’re predicting a transition toward functionality, simplicity, and natural alternatives in the beverage space,” David Dafoe, founder and CEO, Flavorman, said in the announcement. “We’re thrilled to bring back another year of predictions and hope they’re as enjoyable for everyone else as it is for us to have these conversations. The industry can expect energetic and effervescent flavors, and there will be a big emphasis on simplicity in terms of product appearance. Overall, another big year for changes in trend popularity!”
The expected 2023 beverage shift to tropical and tangy coincides with the general market leaning toward better-for-you alternatives, with consumers expected to gravitate toward “less is more” regarding color, packaging and design.
Environmentally friendly materials and sustainable packages are expected to remain a primary focus as the general public seeks recyclable alternatives. Additionally, the market is expected to see an emphasis on clean ingredient statements.
Flavorman experts expect functional ingredients from natural sources to continue trending upward with nods toward subtle sweetness and the inclusion of elements with reputable health benefits.
“2023 is shaping up to be another year of returning to simplicity when it comes to beverages,” Tom Gibson, chief flavorist, Flavorman, added in the announcement. “The ongoing clean and natural trend in the beverage space shows us how the quality of ingredients is shaping how consumers value what they’re drinking, and there is now a constant emphasis on what we’re fueling our bodies with along with the added health benefits.”
With 30 years in the beverage industry and more than 80,000 drink formulations, Flavorman compiles its annual trends summary by examining beverage projects that have passed through its laboratory over the last 12 months.