Pickles are “having a moment” on social, with 321 million posts and counting on TikTok. To meet that consumer interest in the micro market, smart ambient cooler or vending machine, Nissin Foods USA is launching Cup Noodles Dill Pickle. Like other Cup Noodles, the limited-edition flavor is ready in five minutes. For fans who want to elevate the experience, pairing a snack with a crunchy pickle spear provides a savory-sour treat.
“With pickles dominating everything from social trends to grocery shelves, we knew it was time to bring this cult-favorite flavor to Cup Noodles in an unexpected way,” said Priscila Stanton, senior vice president of marketing, Nissin Foods USA. “Cup Noodles Dill Pickle brings the perfect balance of tangy and bold, and this twist is sure to catch noodle and pickle enthusiasts by surprise, in the best way possible.”
This release joins recent limited-edition flavor releases from Cup Noodles, including Campfire S’mores, Everything Bagel with Cream Cheese, Breakfast, and Pumpkin Spice, as the brand leans into Millennials’ and Gen Z’s craving for bold, unconventional tastes.
