Calorie Labels Drive One Sixth Of New York City Restaurant Diners To Buy Fewer Calories

July 28, 2011

New York City's requirement that fast-food restaurants post calorie counts on menus led one in six customers to notice the information and buy foods with fewer calories, according to new research released on Tuesday, reported Reuters News.

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Editor’s Insight: Studies have shown mixed results on calorie labels’ impact on consumer choices.

One of the more interesting results of the calorie labeling law is that restaurants have introduced more low calorie options to their offerings, presumably as a way to mitigate customer resistance to ordering these offerings.

Calorie and nutrition labeling in and of itself is not going to significantly change people's habits. But in concert with formal nutrition education, it will make a difference. 07-28-11 by Elliot Maras


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