Beeup, a honey-centric fruit snack brand, taps the functional benefits of the natural sweetener for family snacks. David Beckham, a former professional athlete and avid beekeeper, was inspired to develop a wholesome snack line. The fruit snack line is non-GMO and does not contain synthetic dyes or artificial flavors.
The snacks are offered in three flavors: Very Berry, Tropical Mix and Sour Watermelon.
Beeup is co-founded by Beckham, an entrepreneur and president and co-owner of Inter Miami CF soccer club; and Shaun Neff, a serial entrepreneur behind brands such as Sun Bum, Béis and Moon Oral Care.
Read more about brand collaborations on VendingMarketWatch.com
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