Christie Crouch has joined Hormel Foods Corp. as vice president of marketing for Snacking and Entertaining. In that role, Crouch will lead all brand-building initiatives for the company’s portfolio of snacking and entertaining brands, including Planters, Corn Nuts, Hormel pepperoni and Hormel Gatherings.
Also, Paul Peil, a 35-year veteran with the company, was promoted to the role of vice president of marketing for Fresh and Ready Meats. In his new role, Peil will oversee fresh pork, Jennie-O, Hormel Cure 81 brand, and the deli category for retail customers.
What they are saying
"Paul's deep institutional knowledge combined with his ability to lead high-performing teams and deliver strong results makes him an ideal fit to lead our Fresh and Ready Meats vertical," said John Ghingo, president of Hormel Foods, in a release. "His leadership will be instrumental as we continue to elevate our presence and advance our retail strategy."
"We are thrilled to welcome Christie to the Hormel Foods team," Ghingo added. "She is a transformational leader with a proven track record of revitalizing brands, launching breakthrough innovation, and delivering sustained business results. Her strategic mindset and deep expertise in consumer marketing will be invaluable as we continue to grow our snacking and entertaining business."
