Hormel Foods appoints foodservice marketing VP

March 10, 2021

Austin, MN-based Hormel Foods Corp. announced the appointments of Jeff Frank to vice president of grocery products and Annemarie Vaupel, currently director of marketing for the foodservice division, to vice president of marketing for that division.

Frank will lead integrations of the Planters and Corn Nuts brands into Hormel Foods. The Planters and Corn Nuts acquisition was announced on Feb. 11 and is expected to be completed by the summer. He currently serves as vice president of marketing for the foodservice business within Hormel Foods. He joined Hormel in 1998.

As vice president of marketing for the foodservice division, Vaupel is responsible for the overall development of marketing, brand strategy and financial performance for Hormel’s foodservice business.

Vaupel joined Hormel Foods in 2002. She began in human resources.


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