HempBox, a wholly owned subsidiary of Green Globe International Inc. (GGII), has entered into partnership with High Street CBD to run a pilot program placing vending machines with CBD products at select Tanger outlets.
The pilot program at Tanger Factory Outlet Centers has an educational angle, too. It will seek to expand consumer knowledge about the benefits of CBD products, HempBox officials said.
High Street owns and operates two CBD stores in Columbus, OH. HempBox offers a kiosk solution for smart technology in vending to provide nutraceuticals, CBD, hemp, herb and spice "smokables" to consumers. High Street offers natural solutions and holistic education.
For the pilot, High Street and HempBox will initially place two CBD vending machines in select Tanger outlets for a 90-day trial. When the trial is completed, the companies hope to place additional CBD venders in more than 30 Tanger locations in the U.S. The CBD machines will vend High Street's best-selling CBD products.
To proactively drive traffic to the vending machines, rather than waiting for customers to drive or walk past them, GGII and High Street plan to use advertising campaigns to target customers. Consumers "googling" CBD, hemp cigarettes or smokables, among other products, may see an ad promoting the machines at a Tanger's locations.
Each vending machine will have its own IP address, so when Google is searched, the vending machine will be shown much like High Street's existing stores, except the vending machines will be open all the time.
"High Street CBD and HempBox-GGII are excited about the unique benefits offered by the joint vending machine venture, which solves two of the most significant problems regarding CBD sales and purchases," explained GGII chief executive Sandro Piancone. "First, each vending machine will feature multiple video screens. The first, atop the machine, will offer educational videos highlighting the difference between CBD and THC and the benefits of CBD. Second, the vending machines stop the theft problem from consumers and employees in all retail establishments."
In addition to the educational video screens on top of the HempBox vending machines, each is equipped with a 55" touchscreen for product purchases and additional advertising space.
"GGII and High Street CBD understand the significance of education in the emerging CBD market," added Dr. Stuart Titus, GGII chairman of the board. "In Ohio, there are still many who need to know the difference between THC and CBD, psychoactive and non-psychoactive cannabis, and how these non-psychoactive cannabinoids interact with the body's internal self-regulatory system, the endogenous cannabinoid system and the multiple receptor sites within us."
