Calbee adds chili lime and roasted seaweed flavors
Two new flavors — Chili Lime and umami-packed Roasted Seaweed — join the lineup of Shrimp Chips, which includes Original, spicy Sriracha Mayo and Hot Garlic. The line of airy, crispy puffed snacks is made with wild-caught, whole shrimp, wheat flour and spices to evoke traditional Japanese flavors.
To coincide with the new flavors, Calbee America Inc. has redesigned its packaging with bold colors and a red shrimp graphic. The company also debuted a fan giveaway via its Instagram.
What they are saying
“Asian families have passed down their love of Calbee Shrimp Chips to their children and communities for six decades and counting,” said Melanie Plaz, Calbee’s VP of marketing, in a release. “With every crunch, people are embracing both crave-worthy flavor and the opportunity to learn about Japanese culture through food.”
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