Harvest Snaps kicks off national sampling tour to promote veggie-based snacks

Harvest Snaps is taking its better-for-you snacks on tour with a cross-country sampling campaign aimed at introducing consumers to its baked veggie snacks. The sampling team will visit several U.S. cities, including Houston, Dallas, Cincinnati, Chicago and Portland as part of the brand’s “Veg Up & Go” campaign.

The team will offer street sampling, event booths and surprise visits to parks, farmers’ markets, fitness centers and coworking spaces. The goal is to distribute 470,000 snack samples and build brand awareness in a highly interactive format.

The sampling spotlight is on Crunchy Loops Sour Cream & Onion, supported by top sellers like Tomato Basil, Lightly Salted, and White Cheddar Jalapeño Crunchy Puffs. All snacks are made with vegetables such as red lentils, green peas or navy beans as the first ingredient.

What they are saying

“We couldn’t be more excited to share our tasty, better-for-you products with thousands of snackers across the country! We understand that shoppers can be hesitant about purchasing unknown snacks, but we’re confident that once they take their first perfectly crunchy bite, they’ll be back for more,” said Maiko Shimano, director of marketing at Calbee America Inc., in a release.

Follow @harvestsnaps on social media to follow the van's route.