Voortman Cookies launches zero sugar mini wafers

March 24, 2023
The bite-sized wafers, for the sugar-conscious snacker, contain no artificial flavors or colors, no high-fructose corn syrup and are packaged in resealable stand-up pouches.

Voortman, a cookie and wafer brand, introduced a new zero sugar offering to its portfolio: Zero Sugar Mini Wafers. The new Mini Wafers come in two flavors: vanilla and chocolate. The wafers contain no artificial flavors or colors, no high-fructose corn syrup and are packaged in resealable stand-up pouches.

The new products, available in 6.5-ounce pouches for on-the-go snacking, join Voortman Cookies' portfolio of zero sugar mini treats, which includes Zero Sugar Mini Cookies with flavors of Iced Oatmeal and Vanilla Shortbread, launched in 2022.

"Our goal with the expansion of our zero sugar portfolio is to provide consumers with great-tasting, fun-sized snacks that make balancing health and indulgence easy and delicious," Adam Lisook, general manager of Voortman Cookies, said in the announcement. "We're excited to offer sugar-conscious consumers more of what they want: easy, portable snacks that deliver all of the flavor without all of the sugar."

A recent survey commissioned by Voortman with Wakefield Research showcased that consumers are viewing spring as the perfect time to renew their eating habits with better-for-you foods – and zero sugar options are one preferred way to do so. The research also revealed the following:

  • 84% of survey respondents are planning health-related refreshes this spring, such as getting outside more and improving their fitness routine, with 60% sharing that eating better was their top priority for their seasonal refresh.
  • 84% of consumers also agree that small indulgences in snacks they enjoy can help keep them on track with healthier overall eating habits.
  • 80% of those surveyed agreed that 2023 will be the year they cut back on sugar in their diet, with 55% naming reducing sugar as the biggest change they want to make in their snacking habits.

The Voortman Survey was conducted by Wakefield Research, among 1,000 nationally representative U.S. adults ages 18+, between February 10 and February 14, 2023, using an email invitation and an online survey. Data was weighted to ensure an accurate representation of nationally representative U.S. adults ages 18+.


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