As the Planters brand marks 90 years of “NUTmobile novelty,” Planters deployed a team of “Peanutters,” or brand ambassadors, to represent the iconic brand and connect with fans at interactive events on a year-long, nationwide tour.
The updated NUTmobile includes a peanut-shaped door handle, a neon-lit selfie station, and a 360-degree exterior cam. Planters shared a NUTmobile tour online.
The team will visit the Twin Cities area over the Independence Day holiday with future stops planned in Iowa, Connecticut, Michigan, Ohio and Virginia.
What they are saying
“We are incredibly excited to celebrate 90 years of the NUTmobile and welcome our new Peanutters,” said Patrick Horbas, director of marketing for the Planters brand. “The NUTmobile has always been about bringing people together and creating unforgettable experiences. With this new team and the latest NUTmobile, we’re ready to continue this tradition in a big way.”
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