Voortman will be ‘Official Cookie’ of the 2021 Sweets & Snacks Expo

March 11, 2021

The Voortman cookie brand has been named “Official Cookie” of the 2021 Sweets & Snacks Expo, according to the National Confectioners Association, the expo’s owner.

With this designation, Voortman will have a widespread presence across the show, which draws thousands of confectionery and snack industry professionals.

The Sweets & Snacks Expo will be held in Indianapolis from June 23 to 25, with a special pre-show day on June 22.

Hostess Brands Inc. acquired Voortman Bakery in January 2020. According to Nielsen Consumer data, Voortman is ranked No. 1 in the crème wafers and sugar-free cookie sectors, with distribution mainly in the U.S. and Canada.

Voortman is the first exhibitor to take advantage of the show’s official snack program, NCA said.


The National Confectioners Association
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