Harvard Business Review Blog Notes Marketing Lessons From Food Trucks

Grant McCracken, a research affiliate at MIT and the author of “Chief Culture Officer,” wrote a blog on the Harvard Business Review Website about what marketing lessons food trucks provide. He refers to them as “experience marketing” since they are convenient, fun to find, providing different ethnic foods, enhance neighborhood experience, are economical, and more. To read the blog, go to: http://blogs.hbr.org/cs/2011/08/cessna_marketing_what_we_can_l.html

Editor’s Insight: This blogger offers interesting insights on the rising food truck phenomenon which VendingMarketWatch has reported on for the past year.

The food trucks continue to expand and they could very well become a permanent part of the retail foodservice landscape.

VendingMarketWatch has noted the food trucks meet a new consumer need. This blogger embellishes on how and why the trucks are accomplishing this.