The Kraft Sampling Vending Machine was among the displays showing how self serve kiosks blend the online shopping experience with in-store shopping, according to NY1, a an Internet news channel. To access the story, click here.
Editor’s Insight: This video clip gives a good overview of some of the exciting retail concepts that are being introduced, including the Kraft dessert sampling machine. VendingMarketWatch carried another report from this show two days ago.
These new technologies are designed to enhance the shopper’s buying experience. In addition, the hardware and software solutions provide operators with new operational benefits as well as marketing capabilities.
Many of these same points were noted during the VendingMarketWatch podcast interviews with consultant Paul Schlossberg last week and early this week; Schlossberg discussed his observations of exhibits at the Consumer Engagement Technology World Show in New York, N.Y. 01-19-12 By Elliot Maras
