Red Bull Energy Drink

Red Bull North America

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.
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Red Bull Energy Drink

In the U.S. energy drink market, Red Bull held the leading position in 2024, with a market share of approximately 37.4%, based on dollar sales, according to Statista. The brand generated sales of approximately $7.76 billion in 2024.

Globally, Red Bull sold 12.7 billion cans in 2024. 

Products

Red Bull Spring Edition Cherry Sakura is now shipping nationwide in regular and sugar-free options.
Feb. 23, 2026
This year’s Red Bull Summer Edition energy drink offers a taste of white peach with a touch of citrus peel and floral notes — perfect for a summer’s day.
Jan. 27, 2026
Red Bull Summer Edition White Peach, a limited-time energy drink flavor, is now available in both sugar and sugar-free versions for the first time.
April 28, 2025
Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime...
Nov. 18, 2016
Red Bull Energy Drink Vitalizes Body and Mind. Red Bull consumption is driven by situations, not socio-demographics. Red Bull can be enjoyed by all kinds of people – truck drivers...
Sept. 21, 2015
Red Bull® North America announces the expansion of the Red Bull Editions product line. The new Editions, which include Red Bull Orange Edition, Red Bull Cherry Edition and Red...
March 8, 2015
Beginning June 2009, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull Energy Shot comes in re-sealable 2oz bottles...
May 4, 2009

News

Red Bull Apple Edition brings the former Winter Edition Fuji Apple & Ginger flavor back nationwide as a permanent offering.
Sept. 3, 2026
Offering operators fresh rotation options, Red Bull Iced Edition and Red Bull Peach Edition return as limited-time energy drink flavors.
Jan. 19, 2026
The first-ever U.S. Spring Edition from Red Bull — Red Bull Spring Edition Grapefruit & Blossom — is available for a limited time, with and without sugar.
March 3, 2025
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Keurig Dr Pepper announced a strategic partnership with Red Bull to sell and distribute Red Bull in Mexico.
Oct. 13, 2022
Europe’s leading route-based self-service and office coffee provider said it has entered into a "Power Partnership" with Red Bull. Selecta Group, headquartered in Switzerland,...
Feb. 22, 2022
May 08, 2019 09:05 AM Eastern Daylight TimeCHICAGO--(BUSINESS WIRE)--IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, announced...
May 9, 2019
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Sales of carbonated soft drinks went up for November, according to BevNET, citing Nielsen data. Overall dollar growth was up 2 percent. The Coca-Cola Co., Keurig Dr Pepper, and...
Dec. 20, 2018
At the NACS trade show, Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree...
Nov. 17, 2016
SANTA MONICA, Calif., March 5, 2015 /PRNewswire/ -- Today, Red Bull® North America announces the expansion of the successful Red Bull Editions product line just in time to give...
March 5, 2015
Red Bull GmbH has agreed to pay more than $13 million to settle a New York federal court proposed class-action lawsuit for alleged false advertising, according to Law360. The ...
Aug. 8, 2014

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Additional content from Red Bull North America

Chaleo Yoovidhya, Thailand’s third- richest man whose energy drink spawned the Red Bull franchise popular with partiers, students, truckers and athletes around the globe, has ...
March 19, 2012
A Bowling Green, Ky. business owner reported that someone stole the Red Bull vending machine from his business.
Nov. 7, 2011
Since launching its groundbreaking industry growth strategy (IGS) at last year’s OneShowSM, the National Automatic Merchandising Association (NAMA) has been busy sending positive...
Nov. 4, 2011
Red Bull had decided to withdraw Red Bull Cola and Red Bull Energy Shots from the U.S. market – but says it has no plans to withdraw the products from the other 20 markets where...
July 25, 2011