Red Bull North America

Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.
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More Info on Red Bull North America

In the U.S. energy drink market, Red Bull held the leading position in 2024, with a market share of approximately 37.4%, based on dollar sales, according to Statista. The brand generated sales of approximately $7.76 billion in 2024.

Globally, Red Bull sold 12.7 billion cans in 2024. 

Products

Red Bull
Red Bull Summer Edition White Peach
Red Bull Summer Edition White Peach, a limited-time energy drink flavor, is now available in both sugar and sugar-free versions for the first time.
April 28, 2025
Cold Beverage Winner: Red Bull Purple Edition Sugarfree
Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime...
Nov. 18, 2016
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Red Bull Energy Drink Vitalizes Body and Mind. Red Bull consumption is driven by situations, not socio-demographics. Red Bull can be enjoyed by all kinds of people – truck drivers...
Sept. 21, 2015
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Red Bull® North America announces the expansion of the Red Bull Editions product line. The new Editions, which include Red Bull Orange Edition, Red Bull Cherry Edition and Red...
March 8, 2015
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Beginning June 2009, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull Energy Shot comes in re-sealable 2oz bottles...
May 4, 2009

News

Red Bull
Red Bull debuts LTO flavors, including a first-tme U.S. Spring Edition
The first-ever U.S. Spring Edition from Red Bull — Red Bull Spring Edition Grapefruit & Blossom — is available for a limited time, with and without sugar.
March 3, 2025
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Keurig Dr Pepper announced a strategic partnership with Red Bull to sell and distribute Red Bull in Mexico.
Oct. 13, 2022
Selecta Group
Selecta Vending Maschine Red Bull
Europe’s leading route-based self-service and office coffee provider said it has entered into a "Power Partnership" with Red Bull. Selecta Group, headquartered in Switzerland,...
Feb. 22, 2022
Iri
May 08, 2019 09:05 AM Eastern Daylight TimeCHICAGO--(BUSINESS WIRE)--IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, announced...
May 9, 2019
Photo by rawpixel on Unsplash
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Sales of carbonated soft drinks went up for November, according to BevNET, citing Nielsen data. Overall dollar growth was up 2 percent. The Coca-Cola Co., Keurig Dr Pepper, and...
Dec. 20, 2018
Red Bull Purple Edition Sugarfree 582de72e32915
At the NACS trade show, Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree...
Nov. 17, 2016
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SANTA MONICA, Calif., March 5, 2015 /PRNewswire/ -- Today, Red Bull® North America announces the expansion of the successful Red Bull Editions product line just in time to give...
March 5, 2015
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Red Bull GmbH has agreed to pay more than $13 million to settle a New York federal court proposed class-action lawsuit for alleged false advertising, according to Law360. The ...
Aug. 8, 2014
Chaleo Yoovidhya, Thailand’s third- richest man whose energy drink spawned the Red Bull franchise popular with partiers, students, truckers and athletes around the globe, has ...
March 19, 2012
Red Bull Vending Machine
A Bowling Green, Ky. business owner reported that someone stole the Red Bull vending machine from his business.
Nov. 7, 2011

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Additional content from Red Bull North America

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Since launching its groundbreaking industry growth strategy (IGS) at last year’s OneShowSM, the National Automatic Merchandising Association (NAMA) has been busy sending positive...
Nov. 4, 2011
Red Bull had decided to withdraw Red Bull Cola and Red Bull Energy Shots from the U.S. market – but says it has no plans to withdraw the products from the other 20 markets where...
July 25, 2011