Red Bull Apple Edition returns nationwide after seasonal debut
Red Bull Winter Edition Fuji Apple & Ginger, a fan favorite, will return as Red Bull Apple Edition, a permanent addition to the energy drink brand’s flavor lineup.
Red Bull Apple Edition combines Fuji apple flavor with ginger and uses a red, orange and yellow gradient can design. It contains the same functional ingredients as Red Bull Energy Drink but offers a different flavor profile. The Apple Edition is packaged in 8.4-oz and 12-oz cans.
Separately, Red Bull introduced limited-edition cans tied to its Red Bull Wings Cup and EA Sports FC 27 promotion.
Consumers can use the promotional cans to access EA Sports FC 27 in-game rewards and enter for a chance to win a spectator experience at the Red Bull Wings Cup World Final in Miami.
The Wings Cup cans include tournament branding and EA Sports FC players.
