Redesigned packaging for Pepsi Wild Cherry & Cream debuts

Pepsi’s Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry & Cream — fresh off its relaunch earlier this year — debuts updated packaging. According to Pepsi, both colas now feature a cherry-and-cream drip design intended to cue the flavor inside: a bold cherry cola taste with a smooth, creamy vanilla finish. The company describes the profile as a dessert-like, silky experience positioned as a seasonal treat.

As part of the relaunch, Pepsi Wild Cherry & Cream will be available in a permanent 20-oz bottle, expanding the package lineup for the returning flavor.

To support the rollout, Pepsi has launched a social media giveaway that offers early access to the cherry cream colas. The brand will give away custom Pepsi Wild Cherry & Cream kits via social media. Each kit includes both the regular and zero sugar varieties, along with ingredients to make a dirty soda remix.

Consumers can enter the #PepsiSweepstakes on Instagram.