In the U.S. energy drink market, Red Bull held the leading position in 2024, with a market share of approximately 37.4%, based on dollar sales, according to Statista. The brand generated sales of approximately $7.76 billion in 2024.
Globally, Red Bull sold 12.7 billion cans in 2024.
Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime...
Red Bull Energy Drink Vitalizes Body and Mind. Red Bull consumption is driven by situations, not socio-demographics. Red Bull can be enjoyed by all kinds of people – truck drivers...
Red Bull® North America announces the expansion of the Red Bull Editions product line. The new Editions, which include Red Bull Orange Edition, Red Bull Cherry Edition and Red...
Beginning June 2009, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull Energy Shot comes in re-sealable 2oz bottles...
May 4, 2009
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