Red Bull Editions Line Expansion

Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime Edition Sugarfree launching in January 2017, offering the functionality of Red Bull with the tastes of Acai Berry and Limeade, respectively. The introduction of Purple Edition Sugarfree and Lime Edition Sugarfree now provide consumers with the additional choice of sugar content, especially for those looking for flavor and low-sugar offerings, and will drive category penetration. The limited edition Red Bull Summer Edition Kiwi Twist is returning as a permanent SKU in January 2017 as the Red Bull Green Edition.  The Red Bull Green Edition will offer the functionality of Red Bull with the taste of Kiwi Apple.