Red Bull brings back Iced Edition and Peach Edition as limited-time flavors
Offering operators fresh rotation options, Red Bull Iced Edition and Red Bull Peach Edition return as limited-time energy drink flavors. Limited-time and seasonal energy drink flavors continue to drive consumer excitement and impulse purchases in cold beverage sets. Offering options with and without sugar can help operators meet ongoing demand for both real-sugar and reduced-sugar energy drink choices.
Red Bull is bringing back two limited-time energy drink flavors, reintroducing Red Bull Iced Edition and Red Bull Peach Edition in both sugared and sugar-free varieties.
According to the company, the returning flavors were previously sold as Red Bull Winter Edition Iced Vanilla Berry and Red Bull Summer Edition White Peach. They generated strong consumer demand during their seasonal runs.
Red Bull Iced Edition has a flavor described as sweet blueberries paired with smooth vanilla. Red Bull Peach Edition pairs the taste of crisp white peach with subtle citrus peel and floral notes. Both editions contain the same key ingredients as the original Red Bull Energy Drink.
The products are available in 8.4-oz and 12-oz cans.
About the Author
Linda Becker
Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].