Celsius launches limited-edition Spritz Vibe flavor for winter season

Celsius has introduced a new limited-edition seasonal flavor, Celsius Spritz Vibe, inspired by the energy and atmosphere of winter. The flavor is described as a blend of “winter-kissed” citrus notes in a sparkling Snowball Frost variety, available for a limited time through December.

Spritz Vibe joins the brand’s Celsius Vibe line, which leans into experiential flavors designed to “transport consumer tastebuds to moments and destinations around the world.” The new flavor launch will be featured in the company’s Essential Vibes Tour, which includes immersive activations, social media engagement and other promotional events.

Celsius develops and markets functional energy and hydration beverages aimed at the better-for-you segment.