This year’s Red Bull Summer Edition offers a taste of white peach with a touch of citrus peel and floral notes — perfect for a summer’s day.
As the sun shines brighter, the days become longer and outdoor adventures call, Red Bull unveils this year’s Red Bull Summer Edition White Peach. The limited-time offering is available for the first time both with and without sugar beginning April 28, 2025.
Packaged in vibrant magenta-colored 8.4 fl oz and 12 fl oz cans, this limited-edition offering contains the same key ingredients as Red Bull Energy Drink but with a new and different flavor. Red Bull Summer Edition White Peach is available at retailers nationwide while supplies last.
Typical notes of white peach are enhanced by a touch of citrus peel that adds some zest and complexity. The variant has a smooth and floral finish, with a hint of ambrette that creates an aromatic sensation.
Red Bull Summer Edition White Peach was nominated for Automatic Merchandiser’s 2026 Readers’ Choice Awards, which recognize the Best New Products for Convenience Services in 2025.