Red Bull launches Spring Edition Cherry Sakura in sugar-free, regular

Red Bull Spring Edition Cherry Sakura is now shipping nationwide in regular and sugar-free options.
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Feb. 23, 2026
Red Bull
Red Bull launches Spring Edition Cherry Sakura in sugar-free and regular

Red Bull has introduced Red Bull Spring Edition Cherry Sakura, a limited-time energy drink now available nationwide in regular and sugar-free versions.

According to Red Bull, the Spring Edition Cherry Sakura flavor combines cherry, cherry blossom (sakura), and a touch of almond. The product is packaged in white 8.4-oz and 12-oz cans with cherry-red lettering.

Red Bull said Spring Edition Cherry Sakura contains the same functional ingredients as Red Bull Energy Drink but with a new taste. Convenience services operators can order the limited-time offering through Red Bull’s authorized distribution network.

Why this matters

  • Seasonal, limited-time flavors can entice consumers to sample them, increasing energy drink purchases.
  • Operators can use the Spring Edition launch to refresh their energy drink sets and create a “new for spring” callout at the point of sale.
  • The 8.4- and 12-oz sizes support multiple price points and placements across coolers and micro markets.
This piece was created with the help of generative AI tools and edited by our content team for clarity and accuracy.

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