Fan-favorite flavors return, contest seeks fresh chip combinations for Lay’s

Oct. 30, 2024
Lay’s is challenging fans to do Lay’s a flavor by submitting their best ideas for the chance to see their chip on store shelves in 2025 and win $1 million.

Southern Biscuits and Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's history of flavor innovation. But what many might not remember — or even know — is that these flavors would not exist if it weren't for the fans.

Lay’s is challenging fans to do Lay’s a flavor by submitting their best ideas for the chance to see their chip on store shelves in 2025 and win $1 million. To kick off the content, Lay’s opened its vault and brought back five fan-favorite flavors from previous “Do Us a Flavor” contests. After a seven-year hiatus, Lay's is again challenging fans to share their most delicious creations.

:The returning — and limited-time — Lay’s flavors include

  • Chicken and Waffles: A finalist from 2012 merges the savory flavors of fried chicken with sweet waffles and maple syrup.
  • Cheesy Garlic Bread: The 2012 winner blends creamy cheese and zesty garlic.
  • Southern Biscuits and Gravy: Inspired by a family recipe, this 2015 winner offers a decadent breakfast experience in chip form.
  • Fried Green Tomato: This 2017 finalist combines the tastes of a classic southern dish with a satisfying wavy-chip crunch.
  • Crispy Taco: The 2017 winner packs a fiesta of flavor with hints of ground beef, sour cream, lettuce, cheese and tomato.

Through February 21, 2025, fans can submit their flavor ideas at dousaflavor.com. For complete rules and to learn more about the contest, visit dousaflavor.com.