Keep Moving Inc. announced its new modern package design and product flavor.
According to the announcement, millennials and Gen Zs are top consumers of Gutzy, but market research revealed that the earlier packaging did not fit with these generations' design preferences. “Our design and colors were a bit 'old-school,' with too much information and imagery that cluttered the front of pack,” David Istier, founder and CEO of Gutzy Organic. “These generations in particular are attracted to modern designs with clean and vibrant colors and playful fonts. Our new gutzy design hits the mark.”
Along with the new packaging design and website, Gutzy also launched a new flavor featuring botanical turmeric blended with mango. In addition to turmeric and mango, the new product blends apple, pineapple, banana, orange, dandelion and a spike of black pepper. And there's 5g of prebiotic acacia in each pouch – with 7g of dietary fiber, 0g of added sugar and 70 calories per pouch.
“Consumer's interest in food as medicine has been growing since Covid-19,” Istier continued in the announcement. “At Gutzy, we have seen a fast increase in sales as people are looking for more natural and holistic ways to improve their health like prebiotics for gut health. Gutzy makes it easy to squeeze the goodness of fruits and veggies for a healthy gut in your day. And it's in a fun convenient format that appeals to all ages.”
