Mars returned to Sweets & Snacks Expo with on-trend innovations and shopper insights

May 16, 2024
Across the Mars Wrigley portfolio, the company unveiled several new insight-backed offerings.

Mars highlighted its evolving treats and snacks portfolio at the 2024 Sweets & Snacks Expo in Indianapolis held May 14-16. 

"Mars continues to evolve to meet consumer preferences and expectations to create more moments of everyday happiness," Tim LeBel, president of sales at Mars Wrigley North America, said in the announcement. "From the latest innovations to category-leading insights, Mars Wrigley understands how consumers shop the snacking category."

Across the Mars Wrigley portfolio, the company unveiled several new insight-backed offerings that deliver on shoppers' evolving requests for a wider variety of products:

  • M&M'S Peanut Butter Mega – M&M'S Peanut Butter Mega delivers a rich, peanut-buttery taste in a satisfyingly crunchy candy shell in every mega bite.
  • M&M'S Peanut Butter Minis – M&M'S Minis Peanut Butter Milk Chocolate Candy brings the great taste of M&M'S Peanut Butter in a new fun size.
  • Skittles Littles – Skittles Littles contain the iconic five fruity flavors of Skittles Originals, but now in a smaller, more poppable form that makes it even easier to enjoy on-the-go.
  • Hubba Bubba Mini Gum – This innovation stays true to the brand's bubble-blowing core while giving consumers a fun, new candy-like taste to enjoy through a mix of fan-favorite Skittles Original flavors.
  • Starburst Gummies – Starburst Gummies deliver the classic chewy Starburst flavors of strawberry, cherry, orange, and lemon, but in a gummy form and made with real fruit juice.

Launched at Sweets & Snacks Expo in 2022, the Mars Transaction Zone team was back at Sweets & Snacks 2024 to build on their insights to reimagine impulse shopping. As shopper behavior and checkout technologies continue to evolve, retailers must reinvent the transaction zone to solve front-end challenges.