Hostess announces new Meltamors Mini Cakes

The Hostess brand announced the launch of its newest snacking innovation, Hostess Meltamors, a soft, fluffy mini-cake with a delightful chocolate-flavored drizzle and a chocolatey- or caramel-flavored melting center that flows like "lava" when warmed for approximately 5 seconds in the microwave. The latest Hostess cake creation will be available in two Hostess fan-favorite flavors: Double Chocolate and Chocolate Creamy Caramel.

"Inspired by warm restaurant desserts, Meltamors can be enjoyed immediately or transformed into a whole new level of chocolatey-flavored goodness by warming Meltamors in the microwave for just five seconds," Chris Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co., said in the announcement. "Meltamors is a transformational snacking experience that brings carefree joy to everyday moments. At Hostess, we understand the importance of creating connections, and Meltamors is our tasty contribution to turning those 'little' family moments into sweet memories that last a lifetime."

Hostess Meltamors will be available at grocery and mass retailers nationwide in 9.31-ounce boxes containing eight individually wrapped mini cakes. Single-serve packages, containing two Meltamors, also will be sold in a 2.33-ounce size at convenience stores nationwide. The product will begin to hit store shelves in mid-March.