REBBL announces upgraded 20g Protein lineup

March 27, 2024
The upcoming REBBL Protein line with 20 grams of organic plant-based protein will be available in the brand's popular flavors beginning summer 2024.

REBBL unveiled its new, upgraded REBBL Protein lineup of ready-to-drink beverages with 20 grams of organic plant-based protein. REBBL Protein 20g will launch at select retailers nationwide beginning summer 2024 in 12-oz. ready-to-drink varieties.

“REBBL is recognized as the leader in the RTD protein category, delivering a product beloved by customers that offers more functional benefits than any other brand,” Andy Fathollahi, CEO of SYSTM Foods, said in the announcement. “Now, we're setting a new standard in the industry with a high-protein fortified blend of organic plant-powered nutrition, coupled with unparalleled flavor, to truly empower our customers through their day.”

Created with daily empowerment in mind, these 100% non-GMO, organic and vegan beverages are boosted with adaptogens, including Maca, Ashwagandha and Reishi, to help support the body's ability to cope with stress. Combined with immune support from zinc and MCTs from coconut, REBBL Protein delivers a delicious functional boost in every sip.

The upcoming REBBL 20g Protein line will be available in the brand's most-loved flavors as well as new and seasonal varieties, including:

  • Dark Chocolate
  • Vanilla
  • Salted Caramel
  • Hazelnut
  • Oatmeal Cookie
  • Coconut Macaroon
  • Strawberries & Creme
  • Chocolate Peanut Butter Banana
  • Cookies & Creme (New)
  • Peanut Butter & Jelly (New)
  • Spiced Pumpkin Pie (Seasonal)
  • Peppermint Dark Chocolate (Seasonal)
  • Tropical Coconut (Seasonal)

Fathollahi added, “This launch marks a significant milestone in REBBL's journey, further solidifying our position as the frontrunner in the better-for-you functional protein category.”