Boulder, CO-based snack-maker Bobo’s is showing its appreciation for frontline heroes who “have loved their communities like family” throughout the COVID-19 pandemic.
Packaging on Bobo’s new “Hero” Chocolate Chip Oat Bar highlight the tireless and selfless efforts of frontline workers in healthcare and education who were nominated by the Bobo’s community.
The bars’ packages depict illustrations of COVID-19 intensive care unit nurse Amy Lammers and public-school teacher Annette Falcon. All Hero bar profits will go to Bobo’s nonprofit partners, Project HOPE and AdoptAClassroom.org, which assist those who work in healthcare and education.
“Both Amy and Annette have poured countless hours, love, and care into their patients and students, respectively,” Bobo’s said.
Lammers works ProMedica Bay Park Hospital in northwest Ohio, where she was assigned to a COVID-19 ward at the beginning of the pandemic. She routinely worked 12-hour shifts in the ICU throughout the health crisis
Flacon has been teaching in-person at the University of Wyoming Lab School in Laramie throughout the pandemic. She teaches Spanish to kids in grades K- 8. She has been a Spanish teacher for 25 years.
“This bar was created to commemorate and honor the everyday heroes that have made such a huge impact on their communities at this time of crisis,” said Bobo’s chief executive TJ McIntyre. “It is our tremendous privilege to work with Amy and Annette to pay tribute to healthcare workers and educators across the country.”
Bobo’s products include the original oat bars, along with oat and stuffed bites, nut butter-filled bars and nut butter protein bars, and toaster pastries. They are 100% gluten free, kosher and non-GMO certified.
The limited-edition “Hero” Chocolate Chip Oat Bar will be available throughout 2021. Visit eatbobos.com to learn more.