Clif Bar targets gut health with first prebiotic options in LUNA line

May 21, 2021

The LUNA bar brand by Clif Bar & Co. is adding two prebiotic options. Offered in Tangerine Zest and Wild Cherry flavors, the new LUNA bars have 2.5g. of prebiotics. They’re said to be the first nationally available bars with prebiotics.

Prebiotics are specialized plant fiber that acts as food for good bacteria; they stimulate growth among preexisting good bacteria in one’s gut. They differ from probiotics, which are the living strains of bacteria that add to the population of good bacteria in the digestive system.

Emeryville, CA-based Clif Bar & Co., which introduced the LUNA bar in 1999, noted studies showing that 5g. or more of prebiotic fiber increases beneficial bacteria in the gut.

The company said its new LUNA bars combine sweet and tart fruit flavors with prebiotic fiber, which feeds the good bacteria in one’s gut.

LUNA was the first nutrition bar aimed at women. The brand has expanded to cover nutritional drinks, protein bars and LUNAFEST, a woman's film festival.


LUNA Rica 5a54fa2186a67
Snacks, salted snacks, bars

LUNA® Bar Reinvigorates Mid-Day Snacking With Launch Of LUNA Rica™

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