Recession Drives More Consumers To Supermarket Prepared Food

Aug. 7, 2012

With recession-squeezed consumers eating out less, grocery stores are seeing a sales boost from an expanding menu of prepared meals, according to The Union-Tribune in San Diego, Calif. For the full story, click here

Editor’s Insight: The recession has changed consumer priorities. Price has become more important to consumers due to a fallout in consumer confidence. Price is by no means the only concern, and marketers cannot expect to succeed by focusing on price alone. This article notes that consumers now want bargains as much as convenience.

One thing that supermarkets are doing to capitalize on this new set of consumer concerns is they are proactively marketing to these concerns by expanding their convenience offerings and trumpeting them loudly. Vending operators should take a cue from supermarkets.

VendingMarketWatch has long noted that vending operators are in a good position to win a  bigger share of consumer spending due to the outstanding values that vending offers. Vend food values are among the best available to consumers. Those vending operators that have marketed their comparative values have been successful winning sales. 08-07-12 By Elliot Maras