Huer Foods launches Frank’s RedHot spicy gummy bears in Canada

Huer Foods is turning up the heat in the Canadian candy aisle with the launch of Frank’s RedHot Spicy Gummy Bears. The gummies pair fruity chew with a dusting of Frank’s RedHot Original seasoning, tapping into the growing “swicy” trend that blends sugar and spice.

According to Huer, demand for bold flavors is surging, particularly among Gen Z, with more than half of Canadians eating spicy food at least once a week. “After the buzz around our Sweet ’N Spicy gummies, we knew it was time to go bolder,” said Molly Clinton, Huer’s head of marketing.

Valda Coryat, vice president at McCormick & Company, which owns Frank’s RedHot, added that the goal was to “create a swicy candy with a kick that’s sure to delight.”

Though the product has limited distribution in the U.S. currently, its development reflects a broader trend toward experimental and spicy flavors that convenience services operators can lean into.