Sweet-hot honey-flavored snacks are ready for their closeup

July 9, 2024
Cinemark and Mike’s Hot Honey have teamed up to deliver a sweet-heat kick to snacks at the concession stand.

Movie-goers seeking sweet and hot treats can enjoy foods, drinks and even dip cups for buttery, binge-worthy popcorn — all seasoned with Mike’s Hot Honey. Mike’s Hot Honey will spice up cinema snacks for guests at Cinemark Holdings Inc. theaters with limited-time offerings.

Cinemark moviegoers love theater concessions that pack a punch, purchasing 2.6 million spice-enhanced items at the chain's U.S. theaters in 2023, including jalapeño pouches and hot variations of sweet and salty snacks. To give those food lovers the chance to add a sweet-heat kick to their movie treats, all of Cinemark’s more than 300 U.S. theaters now offer dip cups of the honey. In addition, select Cinemark locations will offer Mike’s Hot Honey versions of favorite restaurant fare, including a fried chicken sandwich, flatbread, pizza, loaded fries and wings. Guests also can opt for a Mike’s Hot Honey milkshake or a spicy spin on margaritas and other old-fashioned cocktails.

 “Moviegoers are always looking for the next hot thing in Hollywood, and with these limited-time culinary creations showcasing Mike’s Hot Honey, our guests will be able to have an explosive snacking experience that matches the captivating action on our big screens,” said David Haywood, the senior vice president of food and beverage at Cinemark.

“We’re thrilled that Mike’s Hot Honey is taking center stage at Cinemark during the busy summer season, especially since Cinemark was my local movie theater growing up, so this is a nostalgic moment for me,” said Mike Kurtz, founder of Mike’s Hot Honey. “Food has become a quintessential part of the moviegoing experience today, and our product can enhance nearly every item on the menu with a sweet-heat kick. We’re sure our easy-to-use dip cups will be a blockbuster hit,” he added.