Popcornopolis, a fast-growing ready-to-eat popcorn brands at grocery and mass retail, and known for its gourmet and gluten-free popcorn snacks, announced it has partnered with Takis, the iconic brand known for its spicy rolled tortilla chip, to create a new popcorn offering, Popcornopolis Takis Fuego.
Turning up the heat in the salty snacking category, this vibrant red savory snack is made with 100% American-grown corn and popped in coconut oil. Popcornopolis Takis Fuego features bold flavor, seasoned with a spicy combination of hot chili pepper and lime, and dusted across gourmet, non-GMO corn. Standing out on store shelves, this new offering will be packaged in Popcornopolis' iconic cones and features bright purple and red branding.
"Popcornopolis is all about delivering wildly delicious flavors and bringing a pop of joy to our consumers," Daniela Simpson, chief marketing officer of Popcornopolis, said in the announcement. "We are thrilled to be partnering with Takis, expanding our flavor profiles with such an iconic brand and reaching new audiences, while providing even more consumers with a sense of delight."
"At Takis, we're always looking for new ways to disrupt the salty snacking category, and collaborating with one of the fastest-growing popcorn brands at grocery and mass retail makes Popcornopolis the ideal partner," Sandra Kirkpatrick, marketing director of Salty Snacks for Barcel USA, said in the announcement. "With unique packaging and even more Fuego seasoning in each bite, we are excited to innovate in a way that we know our consumers will love."
To further highlight the launch, Popcornopolis will be working with influencers to create unique recipes and content tied to the overarching theme of “Make Your Taste Buds Pop.”
Popcornopolis Takis Fuego will be available on popcornopolis.com and on shelves at Walmart, Sam's Club, 7-11, Target, HEB and Meier.
In 2021, Popcornopolis became a part of Barcel USA, the U.S. snack division of Grupo Bimbo, the world's largest baking company with operations in 33 countries.
Takis is a well-known brand of Barcel USA, the U.S. snack division of Grupo Bimbo. Barcel USA is headquartered in Coppell, Texas, with a strong presence in large markets nationwide.