Huer Foods brings Frank’s RedHot spicy gummy bears to US

Following its successful debut in Canada, Huer Foods and Frank’s RedHot have teamed up to offer Frank’s RedHot spicy gummy bears.

The candy blends sweet and spicy flavors, pairing Huer’s soft, fruity gummies with Frank’s RedHot Original Seasoning Blend. According to the companies, the gummies tap into consumer demand for “swicy” snacks, or those that pair sweetness with spice.

Huer Foods cites NCSolutions consumer sentiment survey data that 51% of Americans eat spicy foods at least once a week, with Gen Z consumers especially likely to add spice to everyday items such as avocado toast, ice cream and coffee drinks.

“Americans are turning up the heat on everything they eat,” said Molly Clinton, head of marketing at Huer Foods, in a statement. She added that after seeing interest in the company’s Sweet ’N Spicy gummies, Huer decided to “go bolder,” selecting Frank’s RedHot as its partner for a more intense flavor experience.