Chewing Gum Sales Reach $4 Billion, Reports Packaged Facts

Jan. 4, 2019

Market research firm Packaged Facts estimates that chewing gum sales comprise 11% of the total U.S. retail candy market, which also includes chocolate and non-chocolate (i.e., sugar) candy products.  The findings were recently published in the final report in Packaged Facts' confectionery trilogy, Chewing Gum: U.S. Market Trends and Opportunities.   

Total retail dollar sales of the U.S. chewing gum market reached roughly $4.1 billion in 2018, representing a slight rise over 2017.  Due in part to health concerns over snacking calories and sugar consumption, better-for-you sugar-free gum accounts for 85% of dollar sales, compared to only 15% for "regular" (sugared) gum. It's a trend that will keep the category relevant in coming years, predicts Packaged Facts. 

"Gum marketers are developing fun and flavorful products and are innovating with non-caloric sweeteners, as well as stressing the potential benefits of dental and nutrition-bearing gums," says David Sprinkle, research director for Packaged Facts. 

Mars—through its Wrigley acquisition—and Mondelēz—via its Cadbury Adams division—are the leading marketers of gum, with Hershey rounding out the top three. More than half (54%) of adults chew gum, according to data in the report, and Mars Wrigley draws nearly half (47%) of these gum consumers as customers, compared with 43% for Mondelēz. 

About the Report 

Chewing Gum: U.S. Market Trends and Opportunities is the companion to Packaged Facts' 2018 confectionery reports Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition and Non-Chocolate Candy: U.S. Market Trends and Opportunities

The report analyzes the challenges, prospects, emerging developments, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The chewing gum market is examined at both the manufacturer and retail level, including: 

  • historical trends, total demand, and total shipments for chewing gum in relation to other key confectionery and snack food markets 

  • historical data for and industry projections to 2023 for select market segments 

  • retail channel shares 

  • a breakout by brand and marketer of gum chewers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location 

  • detailed analysis of marketing and new product trends, including illustrations of recent product introductions 

View additional information about Chewing Gum: U.S. Market Trends and Opportunities, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website:    

About Packaged Facts 

Packaged Facts, a division of, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through 

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