An updated assortment that includes two new double-layered foam shapes — the lemon-flavored Fried Egg and the raspberry-flavored Heart — is a highlight of Haribo’s updated Starmix.
The egg and heart shapes were previously only included in the global mix of Haribo’s Starmix, leaving U.S.-based fans wanting since 2018. Patience was rewarded, however, as the foam-layered additions now offer all fans a “ready-made candy salad in one bag.”
The revamped Haribo Starmix contains an assortment of classic Haribo gummi treats, including fan-favorite Goldbears, Happy Cola, Gummi Rings, Fried Egg and Heart. Going forward, Twin Snakes and Happy Cherries will no longer be part of the Haribo Starmix assortment, but fans can still purchase them in standalone bags.
What they are saying
“We’re constantly listening to our fans so we can deliver on what they want most, so we’re thrilled to reveal this highly anticipated update to a classic Haribo treat,” said Sophia Lewis, brand manager at Haribo of America, in a release. “We did extensive consumer research and concept testing, and the new items truly stood out, giving consumers unique textures, flavors and shapes all in one bag. By bringing the double-layered Fried Egg and Heart to the U.S., our consumers will now have even more reasons to share Haribo Starmix and that feeling of childlike happiness with family and friends.”
Read more about candy on VendingMarketWatch.com
- Gummy Halos brings sweet-tart flavor to a new format
- Hershey’s taps into freeze-dried candy trend with Jolly Rancher Freeze Dried
- Sour Patch Kids and Snapple brands partner for a flavor-packed candy collaboration
- Candy Can debuts Despicable Me-inspired Banana Candy flavor
- Candy favorites from Mars Wrigley to get fresh tastes and textures
- Skittles Pop’d blends crispy texture, crunchy bite and familiar fruity and sour flavors
- Sour Patch Kids gummy candy glows under a blacklight
- Smarties Candy marks its 75th anniversary with charitable initiatives
- Seasonal Haribo Goldbears in fresh flavors, shapes and packages
- High protein, zero-sugar candy bar from RXBar co-founder debuts
